This startup was founded to transform the banking consulting industry and the financial services market. The client's specifications were clear:
The branding should convey absolute trust, simplicity, and beauty. The challenge with this project was that the financial services company's finance brand needed to incorporate both traditional and modern design elements.
I thoroughly researched the country where the company is headquartered, including its history and specifics. The bank logo is a fusion of several symbols. The crown, representing Liechtenstein's flag and coat of arms, gives the logo an airy and luxurious character. The blue fields in full color stand for protection, keeping the entire visual presentation clean and minimalist.