The main idea for this accounting brand identity concept came from the elements that distinguish this company, high professionalism, and trustworthiness.
I was looking for a minimal look with a profound meaning, the "handshake" representing trust and the handshake after a deal is closed. This consulting firm is based in New York. It is mainly concerned with improving the performance of the business by developing the best strategies and creating new business opportunities for its clients.
The challenge was to develop a robust and communicative investment logo different from what we are used to but equally credible.
I used a typeface that would work well with the finance brand identity's minimalist look and feel. The colors were chosen for the digital world and offline world to reinforce the unconventional qualities of the brand and set it apart from other companies in the industry.