Food and Drink Packaging | Freelance Logo Designer

Italimenti – Food branding and packaging


Italian culture and food are appreciated all over the world, which is why Joe chose to introduce the best Italian food products to Montreal and Canada with Italimenti. For the design of the logo I dug up the memories of my childhood; recalling the symbols of Italian gastronomy, its characters and intense colours, to create a new narrative following a modern mindset. The main nuances are white and red, borrowed from the Italian tricolour flag. The main font is a contemporary recreation of the retro geometric style of sans serif, the font that delicatessens and grocery store used in their signs, in the first half of the twentieth century throughout Italy and southernEurope.