This company specialises in lighting and high-end furniture, characterised by the most prestigious import brands from the old continent. The branding project for IdDesignCohas, at its core, a curvy and modular lettering. This allows the company tocreate different secondary variants of the logo, so that it appearsperfectly on any material or form ofmedia. The icon, created on wordmark, is meant to be discreet and minimalist. I chose the “starlight” effect, just to give the brand some iconicity. The stationary, the catalogues, and the website refer to the minimalistic and refined aesthetic of the brand, offering a high-profile look to customers.